Build Your World with Sunstone: Why this Message Resonates with Permanent Jewelry Artists

I’m so excited to finally share something that’s been in the works for a while here at Sunstone: our new message to the permanent jewelry community—Build Your World. 

This message is more than just a campaign or slogan for us. It’s something we feel deeply connected to because we’ve seen, time and time again, how permanent jewelry artists are building something far more meaningful than a business. They’re building their independence. Their future. Their dream. 

When we say “Build Your World,” we’re talking to every artist who’s taken the leap to start their own venture—or is thinking about it. You’re crafting something that’s yours. You make the decisions. You take the risks. And you define your own version of success. That’s powerful. And it deserves support. 

At Sunstone, we’re much, much more than a manufacturer of welders (though we take pride in designing and building the most reliable and popular welders for permanent jewelry artists). Our goal has always been to empower artists with the right tools, training, certified chain, and resources to thrive. “Build Your World” is a vision statement for our customers and mission statement for our company. 

What It Really Means to “Build Your World” 

This new message is flexible for a reason—because every artist’s journey is different. For some, it’s all about growing their inventory. For others, it’s about building their confidence or strengthening their skills. That’s why we’ve created derivatives of the campaign like: 

We want this message to meet you wherever you are in your journey—and help guide you forward. 

Why Now? 

The permanent jewelry industry is growing fast. That’s exciting, but it can also feel a bit overwhelming—especially if you’re just getting started. Trends shift, new products come out, sketchy vendors cloud the air, and everyone’s trying to figure out what’s next. That’s where this campaign comes in. It’s our way of saying: We’re here with you. Let’s build this together. 

Sunstone’s Place in the Industry 

I don’t say this to brag—but if you’ve been to a market or scrolled through social media lately, chances are you’ve seen a Sunstone welder in action. The Zapp®, Zapp Plus®, and Orion mPulse® are used by more artists than any other welders in the permanent jewelry world. That’s pretty clear to see. But that’s only one dimension of our industry leadership. 

We’ve also been working hard behind the scenes to build tools and communities that help artists grow—starting the Permanent Jewelry Expo to educate the industry, supporting the Permanent Jewelry Association to unite the industry, and launching the Permanent Jewelry Directory to connect you with more customers. These aren’t side projects. They’re part of our mission to lift up the entire industry. 

If I could be more direct, let me add Sunstone has been selling to permanent jewelry artists since 2014. We’re in this for the long term, having been there when things got started, and we’ll be here long into the future. Sunstone is the manufacturer of the original permanent jewelry welder™—we don’t copy other designs—backed by nearly 20 years of micro welding experience. 

No other permanent jewelry company comes close to matching our experience, our engineering capabilities, and customer service history. If you’re in the permanent jewelry business you will certainly build your world with Sunstone.