Permanent Jewelry Textured Paperclip Chain: Meet Gloria
CHAIN OF THE WEEK · GLORIA
By Courtney Brown, Permanent Jewelry Coordinator
Paperclip is still the chain clients ask for by name. So what do you offer the client who already has one? Gloria.
Gloria is a permanent jewelry textured paperclip chain: the long, open shape clients love, formed from textured wire with tiny, light-catching ridges.
What Makes Gloria a Different Kind of Paperclip Chain
Textured finishes are back in fall 2026. Up close, this textured chain looks detailed; from a few feet away, it looks richer than a plain paperclip chain.
Gloria at a glance
- Design: Open paperclip links made from textured wire
- Metals: Yellow gold-filled or sterling silver
- Lengths: By the inch, or in 5-, 15-, and 50-foot lengths
- Why we added it: We added Gloria for repeat clients who want something new without a big style risk.
- Quality: This chain is Sunstone Certified
For help choosing a starting point for your weld, see our recommended weld-settings guide.
See the texture on the Gloria product page, and order a few inches to set beside your plain paperclip.
Add 8 Inches of Gold-Filled Gloria to Cart Add 8 Inches of Sterling Silver Gloria to CartWhy Gloria Works Best as a Permanent Jewelry Bracelet
Gloria’s job is to be the second paperclip. Paperclip is one of the most requested bracelet chains in permanent jewelry, and beside one, Gloria shares the shape but not the finish, so the stack looks planned.

Gloria as a permanent bracelet, the dressed-up second paperclip.
How to Style a Gold Filled Paperclip Chain This Fall (and All Year)
The weekend uniform
Straight jeans, a gray sweatshirt or this fall’s rugby shirt, and sneakers. Gloria makes it feel finished.
At the office
Under a sweater sleeve or beside a watch, Gloria adds polish for any dress code.
The rest of the year
A true four-season chain: gold glows with summer skin, and silver looks crisp with winter whites.
WHAT TO SAY TO A CLIENT
“You already have a paperclip? This is its dressed-up twin.”

Gloria in sterling silver.
Stack This Permanent Jewelry Textured Paperclip Chain
Pair Gloria with Marlee, a plain paperclip-and-cable mix, to show off texture, or Hannah for a crinkled finish. Three finishes on one shape look planned.
3 Ways to Market Gloria’s Textured Chain
- Message your paperclip clients. Text or email last year’s paperclip clients a photo of Gloria and a line like, “Ready for your next one?”
- Put it beside your plain paperclip. Clients notice finish when they can compare. Add a small card that says “textured wire.”
- Stock both metals. Clients with a gold filled paperclip chain want gold Gloria, silver clients want silver, and no one leaves without a match.
Let’s Find Your Next Permanent Jewelry Chain
Questions, or want help rounding out your chain lineup? Reach out to Courtney Brown, our Permanent Jewelry Coordinator, at cbrown@sunstonewelders.com or by calling (385) 999-5239. She’ll help you choose the chains that make the most sense for your business. Or browse all our permanent jewelry chain by the foot.
Have any questions?
Let’s Find Your Next Permanent Jewelry Chain
Have questions or want help rounding out your chain lineup? Reach out to Courtney Brown, our Permanent Jewelry Coordinator, at cbrown@sunstonewelders.com or (385) 999-5239.
You can also browse all permanent jewelry chains here.
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