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Ends Oct. 31: Get an Extra 250" of Chain with Any Starter Kit Purchase!
Ends 10/31: 250" of Extra Chain with any Kit!
Permanent Jewelry Textured Paperclip Chain: Meet Gloria

Permanent Jewelry Textured Paperclip Chain: Meet Gloria

CHAIN OF THE WEEK · GLORIA

By Courtney Brown, Permanent Jewelry Coordinator

Paperclip is still the chain clients ask for by name. So what do you offer the client who already has one? Gloria.

Gloria is a permanent jewelry textured paperclip chain: the long, open shape clients love, formed from textured wire with tiny, light-catching ridges.

Gloria permanent jewelry textured paperclip chain in yellow gold-filled

Gloria’s textured wire paperclip links in gold-filled.

What Makes Gloria a Different Kind of Paperclip Chain

Textured finishes are back in fall 2026. Up close, this textured chain looks detailed; from a few feet away, it looks richer than a plain paperclip chain.

Gloria at a glance

  • Design: Open paperclip links made from textured wire
  • Metals: Yellow gold-filled or sterling silver
  • Lengths: By the inch, or in 5-, 15-, and 50-foot lengths
  • Why we added it: We added Gloria for repeat clients who want something new without a big style risk.
  • Quality: This chain is Sunstone Certified

For help choosing a starting point for your weld, see our recommended weld-settings guide.

See the texture on the Gloria product page, and order a few inches to set beside your plain paperclip.

Add 8 Inches of Gold-Filled Gloria to Cart Add 8 Inches of Sterling Silver Gloria to Cart

Why Gloria Works Best as a Permanent Jewelry Bracelet

Gloria’s job is to be the second paperclip. Paperclip is one of the most requested bracelet chains in permanent jewelry, and beside one, Gloria shares the shape but not the finish, so the stack looks planned.

Gloria gold paperclip bracelet with textured wire links worn as permanent jewelry

Gloria as a permanent bracelet, the dressed-up second paperclip.

How to Style a Gold Filled Paperclip Chain This Fall (and All Year)

The weekend uniform

Straight jeans, a gray sweatshirt or this fall’s rugby shirt, and sneakers. Gloria makes it feel finished.

At the office

Under a sweater sleeve or beside a watch, Gloria adds polish for any dress code.

The rest of the year

A true four-season chain: gold glows with summer skin, and silver looks crisp with winter whites.

WHAT TO SAY TO A CLIENT

“You already have a paperclip? This is its dressed-up twin.”

Gloria sterling silver textured paperclip chain for permanent bracelets

Gloria in sterling silver.

Stack This Permanent Jewelry Textured Paperclip Chain

Pair Gloria with Marlee, a plain paperclip-and-cable mix, to show off texture, or Hannah for a crinkled finish. Three finishes on one shape look planned.

3 Ways to Market Gloria’s Textured Chain

  1. Message your paperclip clients. Text or email last year’s paperclip clients a photo of Gloria and a line like, “Ready for your next one?”
  2. Put it beside your plain paperclip. Clients notice finish when they can compare. Add a small card that says “textured wire.”
  3. Stock both metals. Clients with a gold filled paperclip chain want gold Gloria, silver clients want silver, and no one leaves without a match.

Let’s Find Your Next Permanent Jewelry Chain

Questions, or want help rounding out your chain lineup? Reach out to Courtney Brown, our Permanent Jewelry Coordinator, at cbrown@sunstonewelders.com or by calling (385) 999-5239. She’ll help you choose the chains that make the most sense for your business. Or browse all our permanent jewelry chain by the foot.

Next article Permanent Jewelry Papillion Chain: Meet Jessica

Have any questions?

Let’s Find Your Next Permanent Jewelry Chain

Have questions or want help rounding out your chain lineup? Reach out to Courtney Brown, our Permanent Jewelry Coordinator, at cbrown@sunstonewelders.com or (385) 999-5239.

You can also browse all permanent jewelry chains here.

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