Reach out to speak with a Permanent Jewelry Expert by calling +1 801-658-0015 or by filling out the contact form linked here.
Permanent Jewelry Business Tips: Why PJ Pro Maximizes Your Success
PJ Pro is Sunstone’s membership program for discounts, perks, and status. You can join the program for as little as $85 per month if you’re already a Circle Plan member. At times, Sunstone will offer a discount on the first three months of your membership and you’ll pay only $60 for the first three months if you’re a Circle Plan member.
In short, PJ Pro offers the following key discounts, perks, and benefits:
- Free shipping on all orders, with no minimums
- 10% discount on permanent jewelry chain, jump rings, and connectors.
- 8 inches of premium chain shipped monthly to sample or use in designs.
- Same day shipping on chain, charms, jump rings, and connectors.
- Free annual welder maintenance kit shipped on your membership anniversary.
- Pre-launch access to Sunstone’s newest products before public release
Is PJ Pro right for you?
Let’s take a closer look at each PJ Pro feature and do some math.
Free Shipping. As a PJ Pro member, you don’t pay a shipping charge for any order. If you place 10 orders in a year, you’ll save a bit more than $200 in shipping costs—a great start toward recouping your membership fee!
10% Discount. To be clear, this discount is for chain, jump rings, and connectors. If you’re purchasing $11,000 worth of those items annually, you’ve paid for your membership. If you’re below that amount, don’t walk away yet. There are other ways PJ Pro pays for itself.
Annual Maintenance Kit. Every year on the anniversary of your joining the PJ Pro, you’ll automatically receive a big box full of goodies. Inside you’ll find four Argon Mini’s, six electrodes, diamond disk for your Pilot, grounded pliers, $200 PJX discount, leather patch, fiberglass brush, and fun swag. The value of the kit is just north of $570. That’s a big chunk of ROI toward your membership fee.
Free Chain Sample. This perk is interesting because it can be used in two genius ways. If I were you, I’d add the free chain to my inventory and sell another bracelet for $60 or so. That adds $720 to your pocket—another big chuck of ROI toward your membership fee!
But there’s more to the free chain sample: You can use the free chain sample in your marketing efforts. Offering a new design to your customers every month keeps you ahead of the competition. Thus, the free chain sample can boost your business exponentially. For this exercise, I think you could sell another 10 bracelets monthly at $60, which equates to a whopping $7,200 per year! I’m not great with math, but I think that alone makes the membership worth every penny.
Jonathan Young, CEO at Sunstone, succinctly described the free chain sample potential when he said, “Sell just one additional bracelet and the plan pays for itself—and Sunstone gives you the chain to sell that additional bracelet every month!”
The last major benefit to PJ Pro is the early access to new products and services. Knowing that Sunstone will debut a new welder or accessory can you give you a leg up on your competition. That insider information lets you plan accordingly. It’s hard to put a dollar amount to the competitive advantage, but there’s certainly value.
Adding Up the Numbers
Let’s summarize the PJ Pro savings in a way that will satisfy our accounting friends:
| Free Shipping Value | $200 |
| 10% Discount Value | $1,000 |
| Annual Maintenance Kit Value | $570 |
| Free Chain Sample Value | $720 |
| Total Annual Value | $2,490 |
PJ Pro ROI Analysis
- ROI: 144%—or for every dollar you spend on your PJ Pro membership you’ll get $2.44 back in value!
- Don’t think you’ll spend $10,000 in chain in a year? Perfectly understandable and I have two thoughts:
- First, consolidate your chain inventory expenses with Sunstone, which could get you to that magic number. The more you spend the more you’ll save.
- Second, even if you remove any chain savings, your ROI is still positive at 46%; for every dollar you spend on your membership you’ll get $1.46 back in value.
Of course, your actual numbers will be different than my estimates. PJ Pro is a self-exclusive membership; for artists who are serious about the business, they'll immediately see how PJ Pro can help them build their world. Other artists may not see the same value as the amount of energy they wish to put into the business is different.
Is PJ Pro right for you?
For artists who are more active and do more business than others, PJ Pro makes a lot of sense. For other artists, PJ Pro may be too much firepower. However, the firepower PJ Pro adds can be leveraged by any artist to boost their business significantly. So, I find it easier to say “Yes!” to artists who ask me if PJ Pro is a smart investment than it is to say “Nope.” If you’re comfortable in your current lane, then keep on cruising! If you want to merge into the fast lane, PJ Pro will get you there faster.
How to Get Started
You can join PJ Pro online and realize immediate savings. Or call Sunstone at 801-658-0015 and they can sign you up over the phone by calling +1 801-658-0015.